We are aware that changing customer expectations are among the most important dynamics shaping the future of work. Digitalization, accelerated lifestyles, and increasing awareness are fundamentally transforming consumer behavior. At TAB Gıda, we do not merely follow this transformation; through our proactive, agile, and data-driven service models, we actively shape it.
We position ourselves as a “digital restaurant operator” in the quick-service restaurant sector and integrate digital transformation into all our processes to enhance customer experience, increase operational efficiency, and support sustainable growth.
Through the self-service kiosks and smart ordering systems installed in our restaurants, our guests can place orders quickly and conveniently without waiting in line. These systems improve order accuracy, reduce waiting times, increase operational efficiency, and contribute to revenue growth by offering personalized recommendations.
By analyzing data such as regional demographics, environmental conditions, and weather patterns, we continuously improve our menu engineering practices. In this way, we provide customers with more accessible, satisfying, and needs-based options. We also consider customer feedback as a key driver of innovation and continuous improvement.
Our digital sales channels account for a significant share of our total sales. We aim to further increase this ratio and expand digitalization beyond operations into areas such as human resources and training. Through e-learning platforms and AI-supported training modules, we support employee development and continue our collaborations with global learning platforms.
At TAB Gıda, we regard customer satisfaction not only as a performance indicator, but also as a strategic tool for shaping the future together. With our data-driven, innovative, and sustainable governance approach, we continue to make a difference in our industry.
Through robotic applications, we digitalize our critical financial and operational processes, increase workforce efficiency, achieve higher-quality outcomes, and contribute to sustainability by saving time and resources. In addition, through the transparent structure we have established, we ensure digital traceability and strengthen decision-making processes through data-driven reporting.
At TAB Gıda, we conduct all of our activities in full adherence to ethical principles, legal regulations, and the principle of transparency. We build our corporate governance approach on the values of fairness, accountability, and integrity, while shaping our business processes in line with the United Nations Sustainable Development Goals.
Our Code of Ethics represents not only a set of standards to be followed, but also a fundamental pillar of our corporate responsibility. We maintain a zero-tolerance approach toward bribery and corruption and are committed to treating all employees with equality, inclusiveness, and respect for human rights.
Through our independently managed ethics hotline, we enable our employees and other stakeholders to report concerns securely and confidentially, while fostering a culture of transparency across the organization. Together with our Ethics Committee and Compliance teams, we carefully evaluate all notifications and take the necessary actions.
In our human resources policies, we also act on the basis of merit, fairness, and equal opportunity, while prioritizing open communication grounded in ethical values throughout our corporate culture. Through this comprehensive approach, we aim both to strengthen our corporate reputation and to create sustainable long-term value.
The nomination process is conducted in alignment with the values of the Group to which the Company belongs. In this context, a stakeholder-oriented approach based on creating value through unity and synergy, long-term sustainable success, and institutionalization is adopted. The Nomination Committee established within the Board of Directors is responsible for overseeing the nomination process. The Committee is structured to consist predominantly of independent and non-executive members of the Board of Directors, and the Chair of the Committee is selected from among the independent Board members.
It is essential that the Board of Directors maintains a balanced composition of competencies covering the Company’s areas of operation, including quick service restaurant management, food production, and supply chain operations. Accordingly, in addition to core areas such as finance, audit, strategy, risk management, and corporate governance, adequate representation is also ensured in sector-specific areas including customer experience, restaurant operations, digitalization, production management, food safety, supply chain, and logistics.
In the evaluation of candidates, professional experience, industry knowledge, strategic perspective, ethical values, reputation, availability, and alignment with the Company’s values are considered as the principal criteria. In the selection of independent Board members, full compliance is ensured with the independence criteria established by the Capital Markets Board of Türkiye. Key assessment criteria include the absence of any conflict of interest with the Company and its related parties, the ability to exercise impartial and independent judgment, and the capacity to contribute diverse perspectives.
In order to enhance the effectiveness of the Board of Directors, the inclusion of members with diverse experience, expertise, and perspectives is encouraged. In this regard, the Company aims to promote diversity in terms of age, race, nationality, ethnic origin, language, disability status, political and religious beliefs, sect, gender identity and gender, cultural background, as well as professional and international experience. The Company also aims to increase the representation of women on the Board of Directors, including the presence of at least one female Board member. The diversity approach is considered in a balanced manner together with the competencies required by the Company.