Burger King® started serving to consumers in Turkey in 1995 when TAB Gıda Sanayi A.Ş., affiliated within the structure of ATA Group, acquired the rights main developer and manufacturer in the country. The beloved restaurant chain quickly became a fan-favorite and expanded across Turkey.
Operating under the assurance of TAB Gıda, Burger King never ceases to pay great attention to production and service at international quality and hygiene standards. The importance it attaches to developing a rich and delicious menu and providing high-quality service are the basis of its decades-long success. Burger King® is one of the leading QSR brands in the country, and today meets with fans at 700 restaurants throughout Turkey.
Proving its success, Burger King® brand has won numerous awards given by the consumers and industry leaders throughout its journey committed to excellence in Turkey, some of the recent ones are:
- According to the results of the Economy Benefit Index, which was conducted for the fifth time this year by the Burger King®️ Reputation Academy, and the Women's Brand Preference Index, which was conducted for the first time this year, Burger King®️ ranked in the Diamond league in the Economy Benefit Index in the Fast Food (Foreign) sector and secured the 1st position in the Women's Brand Preference Index.
- Burger King®️ was honored with a total of 8 awards in the Crystal Apple competition, which rewards creativity in the advertising and marketing world, including 3 Crystal, 3 Silver, and 2 Bronze awards, as well as the Special Award for Creativity-Valuing Brand.
- Burger King® was awarded the first place in the "Self Service - Restaurant" category in the "Number 1 Brands Research" conducted by the Association of Shopping Centers and Investors (AYD) and AKADEMETRE Research Company.
- Burger King® was named as "Customer Brand" in the "Fast Food" category within the scope of ALFA Awards.
- Burger King® has been awarded 4 Felis awards in the "Entertainment Felis," "Brand Experience Felis," "Film Felis," and "Integrated Felis" categories. Additionally, the brand has received 5 success awards.
- The Burger King brand appears in the categories of "Best Real-Time Marketing Communication Team," "Best Digital Marketing Team," "Those Who Work Wonders with Optimum Budget," and "Best Marketing Team in the Food and Beverage Industry" in the ranking of the winners of The Hammers Awards 2023, Turkey's first award program that assesses the achievement of marketing teams.
- Burger King® received the Golden Effie award at Effie Awards with is ‘’Rockets That Satiate the Hunger for Goals” campaign.
- Burger King® received the Gold Mixx Award in the Social Media category at the 13th edition of MIXX Awards Turkey, organized by the Interaktif Reklamcılık Derneği (Interactive Advertising Bureau), with the campaign “Honey Mustard’a Bayılanlar” meaning "Honey Mustard Lovers."
- In Tech Brands Turkey, Burger King® won the "Technology Brand of the Year" award for the second time in the "Fast Food Restaurant-Hamburger" category.
- Burger King® was named as '' The Cool brand'' for the 6th time in the Fast-Food category in "Cool Brands Survey", held this year with Marketing Türkiye and Roamler Türkiye.
- Burger King® received a total of 9 awards including 1 Gold, 3 Silver and 5 Bronze at Brandverse Awards’ Social Brands Data Analytics section under Fast Food Category.
- Within the "Self-Service/Fast Food Restaurant" category, Burger King® received the prestigious "Most Reputable of the Year" award at "The ONE Awards Integrated Marketing Awards." Organized by Marketing Türkiye and AKADEMETRE, recognizes brands and stakeholders that have significantly enhanced their reputation throughout the year.
- Burger King® was named "Technology Brand of the Year" in the "QSR Restaurant" category at Tech Brands Turkey.
- According to the results of the Turkey Reputation Index Research conducted in collaboration with Beykoz University and Itibar Akademisi (The Reputation Academy), Burger King® received the award “Most Reputable Brand”
- Burger King® was recognized as the "Symbol Brand of Turkey" by achieving sectoral rankings for two consecutive years in the Turkey Reputation Index (TİE), Turkey Youth Index (G250), Turkey Customer Satisfaction Index, and Economic Benefit Index (EFE) conducted by the Turkey Reputation Academy.
- In the Brandverse Awards, organized in collaboration with Marketing Türkiye and BoomSonar, Burger King® received the Silver Award in the Fast Food category in the SocialBrands Data Analytics Section.
- At the 34th Kristal Elma event evaluating creative advertising campaigns, Burger King® won the Crystal Award.
- In the "1 Numaralı Markalar Araştırması" (Number 1 Brands Research) conducted by the Shopping Centers and Investors Association (AYD) and AKADEMETRE Research Company, Burger King® secured the first place in the "Self-Service Restaurant" category.
BURGER KING WORLDWIDE INC.:
Burger King operates under the roof of RBI (Restaurant Brands International) following its takeover by the investment company 3G Capital, headquartered in Rio de Janeiro, Brazil, in October 2010. The operations of the brand in Turkey have been carried out continuously by the Turkish company, TAB Gıda since its establishment in the country.