Burger King®

Burger King® started its activities in Turkey in 1995 when TAB Gıda Sanayi A.Ş., affiliated within the structure of ATA Group which acquired the rights of being the main developer and manufacturer in Turkey and soon became the address of irresistable tastes and added new units to their restaurant chains.

Operating under the assurance of TAB Gıda, Burger King always pays great attention to production and service at international quality and hygiene standards, and the importance it attaches to developing a rich and delicious product range and continuous training is the basis of its current success. Burger King® is one of the leading brands in its sector in Turkey and today it gives quick service to taste lovers with more than 650 restaurants throughout Turkey.

According to the results of the Ipsos KMG Survey organized by Mediacat, Burger King® operating within the structure of TAB Gıda, which creates the most jobs in its industry in Turkey, was selected as “Turkey's Lovemark” in 2011, 2012, 2013, 2015 and “The Most Sincere Brand of Turkey" in 2011, 2013 and 2014.

Burger King®, which has won numerous awards, is deemed worthy of the "Silver Effie Award" in the chain store and restaurant category at the Effie Award Ceremony organized by the Association of Advertisers and the Association of Advertisers, with the "King of the Potato" campaign in 2014.

With its website, Burger King® was deemed worthy of "Standard of Excellence Award” in the "Food Industry" category at the Web Awards 2015, "Silver Award” in W3 Awards 2015 in "General Website Categories – Food & Beverage" category and runner-up prize award in “Food & Beverage, and Restaurant & Cafe” category at the 13th Golden Spider Web Awards and selected as The People's Favorite in “Restaurant & Cafe” category at the 14th Golden Spider Web Awards.

Burger King® was selected as the number 1 brand in the "Most Admired and Preferred Retail Brands” in 2016 Shopping Malls Research conducted in cooperation with the Association of Shopping Centers and Investors (AYD) and the research company AKADEMETRE. It was selected as the most preferred brand in the “Fast Food sector in Turkey” survey conducted by Mediabrands Insight in 2017, it was deemed worthy to “the One Awards” as the institution that most increased its brand recognition in the “Fast-Food” category in the 2017 “Reputation and Brand Value Performance Measurement” research conducted in cooperation with Marketing Turkey and AKADEMETRE, it was awarded the No. 1 Brand title in the “Most Admired and Preferred Retail Brands in Shopping Malls” survey conducted in collaboration with the Association of Shopping Centers and Investors (AYD) research company AKADEMETRE, it was awarded The First Prize in the category of “Chain Restaurants” among the most digital brands based on consumer evaluations in the “GameChanger 2017” survey conducted by Digital Age, it was awarded The First Prize in the category of "Biggest Fast-Food Retail Company (According to Number of Restaurants) in Turkey" within the "Fast Retail Awards 2017" which was organized by Capital and Ekonomist Magazines, it was awarded "The Coolest Brand" in "Fast-Food" category at "Turkey's Cool Brands" survey carried out with the cooperation of Marketing Türkiye and Roamler Türkiye magazines, it was deemed worthy of the first prize as the brand that best manages customer experience in the "Fast Service Restaurants" category at A.L.F.A. Awards, it was awarded "Turkey's Biggest Franchise" prize in UFRAD Franchising Awards, it was awarded the first prize in the "Summer Hits 2017: Favorite Brands of Summer" research conducted in cooperation with The Brand Age Magazine and Xsights Research and Consultancy, it was given the “Marketer of the Year” award according to the “Opening Quality Index of Restaurants” criteria organized by Restaurant Brands International, and won 2 Silver awards at the Crystal Apple Awards in the "Bilboard and Radio" category with the "Take Away As Cold As Ice" adds.

Burger King®'s "Fire is Calling You!" campaign which was highlighting the power of the Whopper® fire with an amusing way, was awarded the Bronze Effie at the “Effie Awards". It was selected "Turkey's most popular fast-food brand 5th time according to "Turkey's Lovemark research Conducted by Ipsos for MediaCat. In the Crystal Apple Creativity Awards, Burger King® won the "crystal" apple award in the Press/Beverages category with the "Fire is Calling You" campaign, in the category of FILM-TV and Cinema/RETAIL, SALES, E-COMMERCE. It was awarded "The Coolest Brand" the 3rd time in "Fast-Food" category at "Turkey's Cool Brands" survey carried out with the cooperation of Marketing Türkiye and Roamler Türkiye magazines. It has been shown as an example by ‘Google’ with his digital marketing works it has implemented for Pro Gamer menus that it has developed for game enthusiasts.

Burger King® was named "The Most Reputable Brand of the Year" in the "Fast Food" category within the scope of The ONE Awards Integrated Marketing Awards organized jointly by Marketing Turkey and Akademetre in 2019. It was awarded the No. 1 Brand title at “Self Service – Restaurant” category in the “Most Admired and Preferred Retail Brands in Shopping Malls” survey conducted in collaboration with the Association of Shopping Centers and Investors (AYD) research company AKADEMETRE. It was awarded the first place in the “Restaurant-Cafe” category according to the results of “Good Life Brands Research” conducted for the second time by Nielsen for the global brands group Sustainable Brands Istanbul. It was awarded a Gold Effie in Effie Turkey Advertising Effectiveness Awards which is one of the world's most challenging and prestigious competitions in marketing and communications, organized in collaboration with The Advertising Agents Association, The Association of Advertisers, and Effie Worldwide Inc with its “We're firing basketball” campaign which was realized under the sponsorship of EuroLeague. According to the Turkish Reputation Index survey conducted under the academic supervision and rapporteur of the Statistics Department of Yildiz Technical University (YTU), it was awarded “The Most Reputable Brand in Turkey” Award in the category of "Fast Food” in the restaurant sector. It was deemed worthy of the two awards in the "Fast Service Restaurants" category at A.L.F.A. Awards which was organized in cooperation with Marketing Turkey and AKADEMETRE. With the votes of the public jury of 1200 people, Burger King® was selected as "Customer Brand" and awarded the first prize in the "Fast Food" category, and became one of the leading brands in the sector in terms of "Employee Satisfaction Experience".

Burger King® was given the award in the Fast food category 4th time in "The Cool Brands Survey" which was organized by Marketing Türkiye and Roamler Türkiye magazines for the fifth time. It was deemed worthy of an award in the categories of "Use of Non-Traditional Environments in Promotion Campaigns and Social Data & Insight" in the Felis Awards with the "Mini Flame King" Project. In addition, Mini Flame King Project, which was qualified in the categories of "Small Scale, Organized Retail, Social Platform Usage, Promo and Activation Campaigns, Data Output Targeting and Data Extracted Product/Service /Experience", received 6 success awards. It received “silver” award in “Film-TV Cinema/ Retail, Sales, E-commerce” category at the Crystal Apple Creativity Awards with its “Look At the News/Thief” and “Look At the News/Hospital” advertisement films, "Silver" award in the "Online Movie/Retail, Sales, E-commerce" category with its "Mini Flame King / Kano", "Mini Flame King / Office", "Mini Flame King / VIP" project, "Silver" award in Open Air/Sector branch/Retail - Shopping Center - E-commerce category with its "Mini Flame King" project, "Bronze" award in the Design/Visual Communication Design/Promotional Material category with the Mini Flame King project, "Silver" award in the “Digital, Social Media and Activation/Creative Use of Data/Social Data and Insight” category with the Mini Flame King project, “Crystal” award in the “Digital, Social Media and Activation/Digital Campaigns/Other” category with its Mini Flame King project.

In 2020 Burger King® was named "The Most Reputable Brand of the Year" in the "Fast Food" category within the scope of The ONE Awards Integrated Marketing Awards which is the first and only event to reward brands and stakeholders that have increased their reputation the most during the year.

BURGER KING WORLDWIDE INC.:

Burger King operates under the roof of RBI (Restaurant Brands International) following its takeover by investment company 3G Capital, headquartered in Rio de Janeiro, Brazil, in October 2010. The operations of the brand in Turkey have been carried out continuously by a Turkish company, TAB Gıda, for 24 years.